Milk&
The consumption of milk has declined in Canada in recent years. Milk& takes a product we know well, and infuses it with a fresh perspective on health, convenience, and vitality. It’s all about meeting you where you’re at, designed to easily integrate into the lives of individuals on the go.
Crafted for convenience, Milk& is a nourishing companion that supports your lifestyle. It’s milk and a daily boost for those who strive for success, balance, and well-being. Milk& comes in four variations, sold by the bottle, that champion a commitment to hard work and self-care.
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Find a way to make milk part of the cultural conversation
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By redefining the target audience and aligning Milk& with the evolving preferences of health-conscious and busy consumers, the product and campaign positions milk as a contemporary and indispensable choice for individuals seeking convenience and nourishment in their daily lives.
The visually striking brand identity employs vibrant colors and modern typography. This bold and eye-catching aesthetic not only reflects the brand's commitment to innovation but also ensures that the product stands out prominently in a crowded market.
DELIVERABLES
Branding + Identity
Packaging
Naming
Traditional Advertising
Social media
Video
CREATED FOR
Class Work – AUArts, 2023
COLLABORATORS
Elora Kiddle
Hark Dhillon
ABOUT THE BRAND
The ampersand takes on a central role in the brand's visual language, evolving beyond a typographic element to become an essential graphic motif. Its versatile application across various brand touchpoints, from packaging to marketing collateral, enhances brand recognition and coherence. The organic curves of the ampersand represent the flowing nature of milk and symbolize the fluidity of a balanced lifestyle.
THE PRODUCT
SOCIAL MEDIA
