Sole
Sole is a new take on classic limoncello, imagining that the liqueur could be made from more than just lemon peels. Born from a regard for the diverse flavours of Southern Italy, this liqueur honours the variety of citrus found in the locales of Sorrento, Calabria, and Sicily. Sole is a celebration of tradition and curiosity.
Sole offers three variations—classic Sorrentine Lemon, Calabrian Bergamot Orange, and Sicilian Blood Orange.
Applied Arts Student Award ( Packaging Design – Series )
Featured on The Dieline – read the article here
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The goal of this student project was to effectively introduce and establish a new beverage brand featuring three distinct varieties of limoncello. The designs aim to entice consumers to explore and indulge in a new take on traditional limoncello.
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Sole, meaning sun in Italian, is inspired by the sun-soaked landscape where citrus thrives in southern Italy.
The label incorporates vibrant imagery that evokes the form of the citrus and the bright warmth of the flavours, while the typography is clear and sophisticated. Circles and semi-circles are used throughout, acting as anchors and graphic elements while subtly nodding to the simple physical form of citrus fruits.
Sole's varieties include a classic limoncello, as well as a blood orange, and a bergamot orange variety. Each citrus variety is tied to a southern Italian region or town, providing a taste of the diverse flavours of Sorrento, Calabria, and Sicily, and offering a flavourful homage to its locality.
DELIVERABLES
Packaging
Branding + Identity
Naming
Ad Launch
CREATED FOR
Class Work – AUArts, 2024
AD LAUNCH
A direct mail campaign that partners with liquor stores to distribute promotional postcards.
The campaign uses postcards that are closely inspired by the bottle design and flavours. The idea of a postcard is suggestive of the authenticity of the ingredients and the locations they are sourced from.
