Ambience
Ambience is an app that suggests music based on the weather, putting you in sync with your surroundings, drawing a stronger emotional connection with the music, and saving you time and effort discovering new music and finding the perfect song for the moment.
Ambience changes the way users interact with weather data. By providing simplified, concise weather information and integrating music suggestions, weather becomes more accessible, enjoyable, and personal.
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Transform weather experiences through an app that simplifies and enhances the way users interact with weather data.
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By integrating music suggestions, Ambience enhances user engagement and encourages users to interact with the app as part of their daily lives.
The app analyzes real-time weather conditions and suggests playlists that match the mood of the weather. This makes weather more relatable.
Bright colours in combination with black and white are used for both simplicity and impact.
DELIVERABLES
Branding + Identity
Naming
App Interface Design
Social Media
CREATED FOR
Class Work – AUArts, 2023
THE LOGO AND WORDMARK
The logo and wordmark use a stylized typeface with a customized “A” which creates a harmonious and dynamic visual representation of the fluid and ever-changing nature of both music and weather. This “A” becomes a strong graphic element and signifier of the brand.
THE APP
SOCIAL STORY
