Unified approached us to refresh their brand and bring their creative spirit to life in the transition from high-performance sportswear to lifestyle and soft accessories. Known for their unique, yet versatile pieces like socks, beanies, and scarves, Unified celebrates individuality with designs that are as functional as they are effortlessly stylish.

The new visual identity draws inspiration from fabric textures and Unified’s passion for vibrant colour. Our goal was to highlight Unified’s commitment to quality and craftsmanship while preserving their friendly, artistic spirit. Patterning is inspired by the woven, tactile qualities of fabrics, brought to life through bold, gridded, colour-blocked graphics. A custom handwritten wordmark adds a personal, authentic touch, reflecting the natural comfort and effortless ease of Unified’s products. With this refresh, Unified invites customers to embrace their unique style and find their favorite pieces for every season and stage of life.

Website: feelunified.ca