Elysian Sands — a blend of gritty charm and refined comfort.

Elysian Sands Resort

A branding concept for a desert resort in Sedona, Arizona. The resort’s design and guest experience draws inspiration from the natural textures and hues of the desert, creating a sensory experience that immerses guests in the beauty of the surroundings. It is seamlessly integrated with the rugged terrain, offering a blend of gritty charm and refined comfort.

Evoke an impression of harmony with nature. Every interaction should leave a a sense of awe and wonder, enticing customers to embrace discovery.
Apply the brand to a range of applications, while maintaining both consistency and variety.
Architecture and all applications embrace the earthy tones and natural textures of the landscape.

DELIVERABLES

Branding + Identity
Naming
Branded Items
Photo Curation

CREATED FOR

Class Work – AUArts, 2024

The word elysian signifies “a blissful state.”

The wordmark uses organic shapes and textures, evoking the rugged desert landscape. Employing the wordmark in bold ways enhances its impact. Angular shapes evoke a sense of solidity and strength, mirroring the commanding nature of the surrounding landscape. It is prominently featured in applications such as signage, merchandise, and the website, serving as a strong focal point that draws attention and reinforces the brand's identity.
These colours evoke the rich, warm hues of the desert landscape, reminiscent of the vibrant rocks and cliffs found in Sedona. They symbolize energy, warmth, and vitality, reflecting the dynamic and adventurous spirit of the desert environment. Black adds depth and contrast to the palette, emphasizing the rugged and dramatic features of the landscape.